How to boost your sales with hospitality gift vouchers?
Long seen as an occasional tool, mainly used during the holiday season, gift vouchers have now become a genuine growth lever for hospitality players. Hoteliers, restaurateurs and tourism professionals now have a concrete opportunity to generate immediate sales while boosting their digital visibility.
The key is knowing how to structure, promote and distribute them effectively. This is precisely the aim of our latest webinar, hosted by our Account Director, dedicated to performance strategies around gift vouchers.
Gift vouchers offer numerous business advantages when integrated into a coherent digital strategy:
Immediate cash generation, with no operational constraints
Acquisition of new customers, often through qualified word-of-mouth referrals
Increase in the average shopping basket during final consumption
Additional sales opportunities (upsell, cross-sell)
Year-round visibility leverage
Despite this potential, many establishments are still struggling to make it a structuring pillar of their acquisition strategy.
An effective gift voucher is more than just a sales page. It must be conceived as a genuine marketing product, integrated into the entire digital ecosystem.
In this webinar, we’ll look at:
How to create a clear, readable and attractive offer
Common mistakes that limit the performance of gift vouchers
The importance of the user journey and the buying experience
How to turn a gift voucher into an awareness and conversion tool
The objective: to make gift vouchers a strategic entry point to your brand.
One of the highlights of the webinar is devoted to the activation of gift vouchers on Google Shopping, in particular via Performance Max (PMax) campaigns.
This approach enables you to :
distribute your gift vouchers across all Google channels
Reach qualified audiences at the right time
Maximize conversions through automation and machine learning
Improve the ROI of your acquisition campaigns
We share concrete, operational recommendations for effectively integrating your gift vouchers into your PMax campaigns, taking into account the specificities of the hospitality sector.
This webinar is particularly aimed at
Independent hoteliers and hotel groups
Restaurant owners
Tourism, wellness and leisure professionals
Marketing and sales managers
If your objective is to diversify your revenues, optimize your digital performance and gain visibility, this content will provide you with immediately actionable keys.
Would you like to find out how to turn your gift vouchers into a real sales and visibility driver?
Access the webinar replay :
Eliophot,
your 360° agency
