Write a voice-over as a brand manifesto to accompany the images in two 30-second videos. These videos are then published on Youtube and shared on social networks.
Uchéal
WEBSITE & SOCIAL STRATEGY, BOOSTING UCHÉAL’S PROFILE
The brand
UCHEAL
HAUTE JOILLERIE
Services
WEB PLATFORM, VIDEO & PHOTO CONTENT, SOCIAL NETWORK STRATEGY, SEA/SEO CAMPAIGNS, EDITORIAL CONTENT
To visit
UCHEAL.COMBackground & brief
A unique
brand
An innovative jewellery brand, Uchéal is positioned in a very specific market segment. Somewhere between beauty and well-being, between jewellery and traditional Chinese medicine, Uchéal creates jewellery that enhances the inner harmony of those who wear it.
In the particular context of a product that is unique in the world, at the frontier of two market segments, the challenge is to explain the Uchéal concept in a factual but inspiring way, while justifying the brand’s positioning.
We created a website that reflects the essence of Uchéal. A showcase for the brand, the site brings together several of the agency’s areas of expertise.
Background & brief
Global strategy
Studio
Social networks
We defined a support strategy on social networks. This acquisition strategy was implemented in order to raise brand awareness.
The photo and video shoot feeds the content to be distributed.
Bastide de Tourtour
Hôtel de la Mer