Social Ads Agency
Maximise your advertising impact on social networks
Developing a Social Ads strategy is much more than just placing advertising.
It’s a global and strategic approach that allows you to reach your target audience with a personalised message, at the right time, on social networks.
Thanks to our expertise in Social Media Advertising, we create campaigns that maximise your conversions while reflecting your brand identity.
Creating advertising content on Instagram, Tiktok, LinkedIn and Facebook
Our specialist Social Ads agency stands out for its ability to create engaging, tailor-made advertising content. We deliver compelling visuals and captivating videos on platforms such as Instagram, Tiktok, LinkedIn and Facebook, aligning each campaign with the expectations and behaviours of your target customer. Every element of your strategy is designed to deliver a seamless user experience and encourage action, whether it’s clicks, sign-ups, visits to your site or purchases.
Real-time optimization and tracking on social networks
Our expertise in Social Ads is based on continuous campaign optimization. Whether on Instagram, Tiktok, LinkedIn or Facebook, we monitor and adjust the performance of your ads in real time. Thanks to precise segmentation of your target audience, we reach the right people at the right time, maximizing the impact of your advertising investments.
Customized Social Ads strategies
Every customer is unique, which is why our Social Ads campaigns are always based on a fine-grained analysis of social network trends and your target’s behaviors. We design personalized strategies that fully exploit the potential of each platform. By adapting our advertising formats to your objectives, we enable you to improve your presence on the networks.
Expertise in targeted advertising and precise segmentation
Our approach relies on detailed audience segmentation to deliver relevant content that resonates with your target audience. We use data to optimize your campaigns based on criteria such as age, location, interests and purchasing behavior on social networks. This precision ensures that every ad reaches the right audience at the right time, maximizing conversions and brand awareness.
Give your brand maximum visibility
By choosing our agency to manage your Social Ads, you benefit from our in-depth expertise in creating and optimizing campaigns on the biggest social networking platforms. We ensure that your ads on Instagram, Tiktok, LinkedIn and Facebook, and other channels are designed to attract attention, drive engagement and incite action.
Community management
Metasearch
FAQ
The best Social Ads agency is the one that understands your industry, your targets and your brand issues. Social network campaigns are more than just running ads: they require a creative strategy, precise targeting and ongoing optimization to generate performance.
It’s important to work with a partner capable of aligning creative and business objectives. With this in mind, Eliophot works with hotels and premium brands on their Social Ads strategies. At Eliophot, every Social Ads campaign begins with an immersion in your brand’s universe: we listen to your values, understand the emotion you want to convey and study your audiences to create visuals and messages that really resonate.
Social Ads are advertising campaigns broadcast on social networks. They can be used to boost brand awareness, generate qualified traffic, collect leads or, in some cases, make direct bookings.
This lever is particularly relevant for reaching targeted audiences and nurturing brand relationships throughout the user journey. Eliophot integrates Social Ads into multi-channel acquisition strategies. Eliophot’s approach is to first understand your customer journey and brand objectives (booking, awareness, loyalty), then choose the right formats and platforms for your ecosystem.
It is possible to manage campaigns in-house, but this requires time, expertise in advertising platforms and the ability to analyze and optimize performance. Without expertise, budgets can be consumed without any real return on investment. Indeed, a campaign may generate many impressions, have high-volume KPIs, but in reality be totally useless and ineffective.
An agency provides method, management, experience and strategic vision. This is what Eliophot offers to help you optimize the profitability of your Social Ads campaigns. Eliophot will help you make the right decision: after listening to your situation, your resources and your objectives, we’ll advise you on the most appropriate solution (in-house, collaboration or outsourcing).
The Social Ads budget includes :
– agency costs (strategy, campaign creation, management, reporting),
– the media budget, invested directly on advertising platforms.
Budgets can vary according to objectives (awareness, traffic, leads, sales) and the platforms used. In practice, a monthly media budget can start at around €100/month, with a gradual ramp-up depending on observed performance.
The important thing is to adapt the investment to your business objectives and your ability to convert the traffic generated.
Agency fees include variable set-up costs (starting at €500) and campaign follow-up, with a monthly fee starting at €250 for social network management.
Eliophot helps you define coherent, profitable budget envelopes. At Eliophot, budget discussions are always frank and informed: we help you understand what each euro invested is used for, adapting the system to your commercial and seasonal reality.
The first results can be seen quickly, often within the first few weeks, particularly in terms of traffic or visibility. However, a learning phase is required to improve performance over time.
Social Ads campaigns are generally part of a continuous optimization process.
Implementation can be rapid, especially if the strategic framing phase and the provision of campaign elements (META account access, visuals, video, graphic charter, content, tone and style, brand discourse, etc.) have been anticipated. Alternatively, we can also manage this part.
This is how Eliophot pilots this lever for its customers, with a tailor-made approach. At Eliophot, we support you in reading these results: each monthly review is an opportunity to discuss what’s working and what adjustments need to be made, taking into account your sales calendar.
The choice of platforms depends on your target and brand universe. Instagram is often relevant for hospitality and lifestyle, TikTok for inspiration and awareness, Pinterest for visual projection, LinkedIn for BtoB, and Facebook for specific targets, such as senior citizens for example.
A preliminary analysis enables us to prioritize channels. This is the type of scoping Eliophot performs before launching Social Ads campaigns. At Eliophot, this analysis of your audience and your competitors is based on a deep understanding of your ideal clientele, their lifestyle and the emotions they associate with your brand.
Immersive formats (videos, short formats, inspirational content) are particularly effective for hotels and premium brands. Authentic, visual content helps to capture attention and nurture projection.
Performance also depends on the coherence between creatives and the brand universe. It’s worth noting that algorithms regularly modify their workings, and that the formats that outperform evolve regularly, hence the importance of working with an experienced agency that keeps track of this. That’s why Eliophot works closely with the creative studio and operational marketing on advertising creatives. At Eliophot, the creation of advertising visuals is always rooted in your brand’s universe and values: we work closely with you to ensure that each visual is authentically representative of your identity.